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DEMOGRAPHICS

Nifty Nickel readers are average-income bargain hunters.

  • Total Readers: 202,600
  • Men: 51.8%, Women: 48.1%
  • Mean Age: 38.9

    INCOME

  • $35,000-$49,999: 28.1%
  • $50,000-$74,999: 15.4%
  • $75,000 or more: 22.5%
  • Mean Income: $49,700

    HOME

  • Own: 42.5%
  • Rent: 57.5%

    EDUCATION

  • Some College: 17.3%
  • College Graduate: 10.8%
    Sources: The Media Audit, January and October 2013 (4-issue cume readership)

    CIRCULATION


    Total Qualified Circulation: 72,000 each week
    Source: VAC 6/30/2013 Publisher’s Statement

    AD SIZES & RATES


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