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Legal Guidelines

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Sports
Political Ad Requirements
Paid Advertisements
Contractors License
Copyright Photos
Photo Releases
Celebrity Look-A-Likes
Indemnification
Internet Gambling
Brothels
Guns/Firearms
Copyright Notice for Spec Ads
Currency

SPORTS

TEAM LOGO USE

Professional and collegiate team logos/logotypes or official team names cannot be used as an endorsement, promotion or in any other manner in print ads, unless it is in an officially sponsored capacity. Neighborhood bars and some casinos promote “team” sports events such as “Monday Night Football,” etc., and often request the use of team logos and official team names in their ads. It is strictly forbidden to use official pro or collegiate team logos or team names in ads unless it is an “officially” licensed event. Typically, “officially” licensed events are required to show a legal disclaimer in the ad identifying copyright and licensing ownership. However, it is perfectly fine to use an official team name in a sentence or statement that may appear in an ad, but the use of “TM” or ® is prohibited in this instance.

OK Example: “Watch the Chicago Bulls game on our big screen.”
In this case, the team name must not appear in the team logotype or its type font.

MONDAY NIGHT FOOTBALL

You cannot use ”Monday Night Football” in ads. However, you can use it if you add “Party” or some other descriptive at the end.

OK Example: “Monday Night Football Party,” “Monday Night Football Tailgate Party,” etc.

SUPER BOWL

The words “Super Bowl” or “Superbowl” or its logo/logotype cannot appear in ads at all, unless it is in an officially sponsored event. However, you are permitted to make written reference to “ The Big Game,” “Super Football,” “The Big Bowl Game,” “Super Sunday,” etc.

MARCH MADNESS

The NCAA and R-J Corporate Attorney sternly warns against using the words “NCAA”, “March Madness” or “Final Four” or their logos in ads, in any way, shape or form, unless it is an “officially sponsored” event.

The words “March” and “Madness” cannot be used together, nor can any relationship to “March Madness”, the annual NCAA basketball event, be implied.

However, “March Madness” can be separated by another word:

Example #1: “March Mayhem Madness”, or “March Markdown Madness” is ok as a phrase, but in this instance should NOT picture a basketball, basketball hoop or other basketball imagery because it implies an association to “March Madness”.

Example #2: You can use creative copy variations such as:

“March Mayhem”

“March Clearance”

“Mad Price Markdown”

“Mad Zany March Sale”

“Mad March Sale”

“Mad March Markdowns”

These types of word combinations can display basketballs, basketball hoops or other basketball imagery.

If an advertiser provides an Electronic Ad displaying questionable usage of NCAA, March Madness, or Final Four or their logos, Ad Operations Managers are to alert the account executive so it can be corrected through the agency who submitted it, if need be.

The R-J cannot show/picture any “promotional product” that displays the words NCAA, March Madness or Final Four or their logos, or displays any other official sport team logo and/or logotype.

Please remember that licensing restrictions prohibit the use of any official sports event, sports organization or team logo and/or logotype in ads, unless it is an “officially sponsored” event (which is seldom the case with local advertisers).  Official sponsors might include Papa John’s Pizza, Pizza Hut, McDonald’s, Burger King, Coke, Pepsi, Budweiser, Coors or the NCAA itself to name a few, and can be identified by the legal disclaimer required to appear on such advertising.

If you spot an ad containing questionable reference to NCAA, March Madness or Final Four, please bring it to the attention of any Ad Operations Manager.

Advertisers can visit  NCAAsports.com or  MarchMadness.com websites for more information on this guideline if needed.

*These guidelines do not apply for Editorial usage.

SPORTS ASSOCIATIONS

Use of “NFL,” “NBA,” “MLB,” “NHL” or “PGA” or its logo is prohibited in any ads produced by the Review-Journal, unless it is an officially sponsored event. Where an advertiser would want to use these abbreviations, they should be replaced with the word “Pro”.

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POLITICAL AD REQUIREMENTS

At the top of all political ads: “Paid Political Advertisement.”

At the bottom of all political ads: “Paid Political Advertisement by Joe Candidate.” No address is necessary if the candidate is paying for the ad because it is available from the filing office.

If the ad is paid for by a committee or organization it needs to say:
Paid Political Advertisement by The committee for Joe Candidate, Joe Supporter Chairman, 555 West Main Las Vegas, NV 89000. The address of the person named or campaign headquarters must be complete and include the ZIP code.

If the ad is paid for by an individual (that is not the candidate) it needs to say:
Paid Political Advertisement by Joe Supporter, 555 West Main Las Vegas, NV 89000. In both cases the address must be complete including the ZIP code.

These are not R-J rules; they are state and federal laws. Remember, all political ads must be paid in advance and your ticket needs to be verified as such by the cashier.

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PAID ADVERTISEMENTS

Ads that bear any resemblance to editorial text must include the words “PAID ADVERTISEMENT” at the top of the ad, but it does not need to be centered, and can be inside or outside of any border.

  • Text must be at least 8 point type
  • Caps or lower case
  • Appear in any type font

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CONTRACTORS LICENSE

Chapter 624 of Nevada Revised Statutes makes it unlawful for any person to engage in the business or act in the capacity of a contractor within this state without having a state contractors license. All advertising by a licensed contractor shall include the license number.

By law, companies that contract to locally move household goods must hold a certificate from the Nevada Transportation Services Authority. This requirement ensures that the company carries proper insurance, complies with government safety standards and charges only approved rates. Nevada law requires these “full service” movers print their PSC/CPCN number on their trucks and in their advertising.

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COPYRIGHT PHOTOS

Photos with copyright notification imprinted on the front or backside of photos generally cannot be used in ads. A photographer may have provided these images exclusively for use only by the original client, and they often have limited use restrictions attached to them – meaning a photo may have been taken and authorized for use in a magazine article only. In many cases the photographer may actually own the copyright. When an advertiser sells a product and provides an image provided by the manufacturer of that product, manufacturer use rights do not automatically or necessarily transfer to second or third party use, as in the R-J.

Sometimes images provided on previously printed pieces might have been taken from a royalty free image provider. The R-J purchases CDs and subscribes to several online image resources. We use these images on a regular basis, but use rights do not automatically transfer beyond being used in our products. Because an image is used in an ad doesn’t mean the advertiser owns rights to that image, nor do use rights transfer to the advertiser, unless the client supplied and owns the image being provided.

The most popular exceptions to this rule are product photos such as furniture, mattresses, stereos and televisions, flooring, etc. usually, but not exclusively, where human models are NOT pictured. Typically these product photos are produced and provided by manufactures solely for the use of its many distributors and retailers to promote the sale of their products.

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PHOTO RELEASES

The Las Vegas Review-Journal does not require advertisers to provide “photo releases” for models that appear in their ads. Original print photos provided by the advertiser may be used in ads. “Photo releases” for models (employees, friends, family, professional) that appear in ads are not required by the R-J, but should be recommended whenever possible for the advertiser’s own protection.

All photographs taken by the Las Vegas Review-Journal are protected under copyright law, and remain the property of the Las Vegas Review-Journal for the sole purpose of promoting an advertiser in the Review-Journal or other Stephens Media Products.

Photos taken by the Review-Journal may be released to an advertiser for reproduction purposes expressly authorized by the Las Vegas Review-Journal. A fee of $85 per CD – which includes up to 10 images – and $5 per additional image will be charged to your Stephens Media account. Photo credit must be given to both the photographer and the Las Vegas Review-Journal that reads, “Photo(s) by [photographer's name], courtesy of the Las Vegas Review-Journal”; however, photos CANNOT be used in any competitor publication or media.

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CELEBRITY LOOK-A-LIKES

While celebrity look-a-likes appearing in ads is fine, a disclaimer should appear in the ad that is clearly legible and prominently displayed.

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INDEMNIFICATION

In the case of exceptions to “some” of the above, the Las Vegas Review-Journal does provide a legal “indemnification” to be signed by the client. This forms indemnifies the Review-Journal of any liability in cases where clients insist they have permission, written or otherwise, to use an item/photo in their ad that’s contrary to the above. In this instance the client assumes all liability of risk of litigation relating to such matters.

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INTERNET GAMBLING

It is illegal for the Las Vegas Review-Journal to accept or print any ad that promotes Internet gambling sites or offshore sports book operations.

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BROTHELS

It is illegal for brothels to advertise within Clark County.

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GUNS/FIREARMS

It’s perfectly fine to use firearms in ads as long as the advertiser is offering the product “for sale.” But the firearm cannot be pointed at the reader.

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COPYRIGHT NOTICE FOR SPEC ADS

To discourage unauthorized reproduction of R-J spec ads or elements thereof within other publications, each spec ad produced by the Review-Journal will have a disclaimer that reads:

“This ad was produced by and for the Las Vegas Review-Journal and its affiliate products. Any other use is strictly prohibited. © 2010 Las Vegas Review-Journal.”

This disclaimer must appear near/adjacent each and every spec ad, and must be part of any photocopy, fax or electronic file transmission.

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CURRENCY

Displaying full currency or any portion thereof must be 1 1/2 times larger or 3/4 times smaller than original size currency.

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