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Nifty Nickel

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The most popular name in free weekly magazines, the Nifty Nickel is a classified advertising shopper with 72,000 issues distributed throughout the Las Vegas Valley. In business since 1967, the Nifty Nickel provides a low-cost advertising option for area businesses and private parties. Nifty Ride is a special section inside the Nifty Nickel, featuring the best in automotive products and services.

The Nifty Nickel is the longest-publishing classified ad shopper in Las Vegas celebrating over 42 years. It has built a strong, loyal base of readers, ensuring good results for ad investing.

DEMOGRAPHICS

Nifty Nickel readers are average-income bargain hunters.
  • Total Readers: 147,300
  • Men: 56.3%, Women: 43.7%
  • Median Age: 41.7
INCOME
  • $35,000-$49,999: 20%
  • $50,000-$74999: 25%
  • $75,000 or more: 15.5%
  • Mean Income: $50,100
HOME
  • Own: 60.7%
  • Rent: 38.2%
EDUCATION
  • Some College: 37.7%
  • College Graduate: 9.4%

Sources: The Media Audit, May and November 2011 (4-issue cume readership)

CIRCULATION

Total Qualified Circulation: 65,088

Source: VAC 6/30/2010 Publisher’s Statement

AD SIZES & RATES

1/16 Horizontal: 3.19” x 2”
1/16 Vertical: 1.49” x 3.75”
1/8 Horizontal: 4.9” x 2.5”
1/8 Vertical: 1.49” x 7.5″
1/4 Horizontal: 10” x 2.5”
1/4 Standard: 4.9” x 4.875”
1/2 Horizontal: 10” x 4.875”
1/2 Vertical: 4.9” x 10”
Full Page: 10” x 10”

Download Nifty Nickel Rates

DEADLINES

Display Ads: Thursday 5 pm (8 days prior to publication)
Final proof: Wednesday 3 pm (3 days prior to publication)
No additional changes.

CONTACT

Erica Jensen, Business Development Center Supervisor
702.383.0301 / ejensen@reviewjournal.com

Jeff Levin, Advertising Sales & Information
702.423.5361 / jlevin@reviewjournal.com