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The View newspapers are individually written, edited and published in geographic zones each week. They are distributed with the Las Vegas Review-Journal to paid home subscribers as well as delivered to non-subscribers. Each View offers readers neighborhood news and local features that are unavailable elsewhere, while offering you the ability to efficiently geo-target your advertising message at a low cost.
PRIME VIEW
Prime View is a monthly publication serving active adults in Southern Nevada. This prime audience has both time and money – key elements that significantly enhance the likelihood of your advertising message being successful. It is delivered to all prime age-restricted communities in Las Vegas, including Sun City Aliante, Sun City Anthem, Sun City MacDonald Ranch, Sun City Summerlin and Siena. It is also delivered to all homes in high-density, active adult areas such as Boulder City and Lake Las Vegas. Rack locations include post offices, libraries, senior centers and senior living complexes.
DEMOGRAPHICS
The View appeal to readers of all ages, incomes and education levels.
The publication’s readership has more than doubled in the past four years.
- Total Readers: 401,100
- Men: 47%, Women 53%
- Median Age: 50.4
- Household Income of $75,000 or more: 33%
- Mean Income: $67,400
HOME
- Own: 67%
- Rent: 31%
EDUCATION
- Some College: 36%
- College Graduate: 23%
Source: Scarborough Research, Release 2, 2011
CIRCULATION
Centennial / North Las Vegas ……125,012
Summerlin / Summerlin South……87,432
Spring Valley / Southwest ………..100,841
Downtown / Paradise ………………..76,449
Sunrise / Whitney ……………………..87,178
Anthem / Henderson ……………….106,573
AD SIZES & RATES
Common broadsheet ad sizes are listed below.
Full Page – 10” x 20.5”
*1/2 Horizontal – 10” x 10”
*1/4 Std – 4.9“ x 10”
*1/8 Std – 4.9” x 4.875”
1/12 Vertical – 2.35” x 6.5”
*1/16 Horizontal – 4.9” x 2.5”
1/20 Vertical – 2.34” x 4”
1/24 Vertical – 2.34” x 3.25”
*1/32 – 2.34” x 2.5”
1/64 – 2.34” x 1.25”
*These ads can be used in both broadsheet and tab with no
ad re-design.
Download Display Broadsheet Ad Size Chart
Download View Newspapers Rates
PRIME VIEW AD SIZES
Doubletruck – 21″ x 10″
*Full Page – 10″ x 10″
Junior Page – 7.46″ x 7.5″
*1/2 Horizontal – 10″ x 4.875″
*1/2 Vertical – 4.9″ x 10″
*1/3 Horizontal – 10″ x 3.25
1/3 Vertical – 4.9″ x 7.25″
1/4 Vertical – 2.3″ x 10″
*1/4 Horizontal – 10″ x 2.5″
*1/4 STD – 4.9″ x 4.875″
1/6 – 4.9″ x 2.5″
*1/8 Horizontal – 4.9″ x 2.5″
1/8 Vertical – 2.34″ x 4.875″
*1/16 – 2.34″ x 2.5″
*These ads can be used in both broadsheet and tab with no
ad re-design.
Download Display Tab Ad Size Chart
Download Prime View Ad Rates
DEADLINES
VIEW NEIGHBORHOOD NEWSPAPERS
Publication Date: Tuesday
Space & Materials Deadline: Monday, 4pm (8 days prior)
Final OK Proof Due: Tuesday, 4pm (7 days prior)
PRIME VIEW
Publication Date: First Wednesday, Monthly
Space & Materials Deadline: Wednesday, 4pm (2 weeks prior)
Final OK Proof Due: Monday, Noon (9 days prior)
CONTACT
Sales & Advertising / 702.383.0388
